Ambassador Detail

Andy Duncan
Chief Executive, Channel 4

Andy Duncan worked at Unilever for 17 years in a variety of senior general management and marketing positions. He joined the BBC Board in 2001 as Director of Marketing, Communications and Audience where he oversaw the launch of digital TV and radio services, and Freeview, which he also chaired for its first two years.

Andy was appointed Channel 4’s fifth Chief Executive in 2004. In 2008 Channel 4 launched the Next on 4 strategic blueprint for the enhanced public service role Channel 4 aims to play in the fully digital media future.

During his time as Chief Executive, investment in programming and content has grown to over £600 million annually. Channel 4 has also built the most successful free to air digital TV portfolio of any terrestrial broadcast group. Channel 4 has pioneered a number of new digital services including becoming the first broadcaster in the world to launch a full video-on-demand service, 4oD. Digital expansion is continuing, including the launch of the 4IP digital innovation fund.

Andy has been Chairman of the Media Trust since 2006 and is National Chair of RTS Futures.

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