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Ambassador Detail
Laurence Green
Founding partner and Chairman, Fallon London
Laurence began his advertising career at AMV BBDO and later spent five years at Lowe, where he ran the Whitbread account (home to Stella Artois) and was made Deputy Planning Director.
He was a founding partner of Fallon London in 1998. Fallon London has been responsible for unique campaigns such as the drum-playing gorilla for Cadbury. The spot was viewed millions of times on YouTube, and sales of the chocolate bar soared in the United Kingdom. It was named ad campaign of the year by Campaign magazine.
Laurence was author of the Gold Award-winning Institute of Practitioners in Advertising (IPA) Effectiveness paper for Skoda in 2002 and Convenor of Judges for the 2006 Effectiveness Awards. He is a regular contributor to the marketing press and has recently edited Advertising Works And How – a review of 25 years of advertising effectiveness best practice. He was the only agency strategist named in the Financial Times Creative Business Top 50 and has recently been made an Honorary Fellow of the IPA.
