C&binet forum opening night discussion roundup
Andrew | 26 Oct 2009, 20:47
C&binet forum 2009 opened with a discussion led by Newsweek’s Stryker McGuire, who interviewed a panel consisting of Secretary of State Ben Bradshaw MP, Wired UK editor David Rowan and c&binet ambassador Professor Phil Redmond about the state of the creative economy.
The Secretary of State revealed that the growth of the UK’s creative economy endured the recession, despite some of the problems caused by a shrinking advertising market and defended the role of government spending on culture, arguing that a £1 investment by the DCMS delivers a £5 return in terms of economic activity stimulated. David Rowan echoed this positive outlook by arguing that the UK punches above his weight in every area of the creative sector but he suggested that SMEs have too little access to government (something that c&binet can play a role in remedying), which was a theme he carried through to his presentation of the Creative Economy in 2010 exhibition. Rowan also pointed out that copyright issues were not the only issue which government needs to address, referring to the risk of creative brain drain and arguing that the industry needed to move on from discussions about copyright. The Secretary of State replied that it was only possible to move on once some sort of solution had been reached.

Phil Redmond argued that the digital age represents a unique opportunity for creatives to engage with their consumers directly, which he believes every creative business person is excited about. He also tried to put the current disruption in an historical context, suggesting that the media industry had always struggled against restrictive practices and regulatory regimes. David Rowan said the recent use of Twitter to overturn legal injunctions against the Guardian newspaper’s attempts to report Parliamentary questions showed that technology couldn’t be tamed. The same would hold true for the copyright challenge, he said. Stryker McGuire concluded by speaking up for the performance of Britain’s creative entrepreneurs, who he said had exploded the myth that Britain doesn’t do entrepreneurialism.
Following on from the opening discussion was a debate on illegal file sharing, moderated by Tim Suter. 
This was not a panel of extreme views. It was a discussion that started with a universal belief that artists should receive re-numeration for their content. The point was made that the genie was out of the bottle and that technical measures could only ever amount to “speed bumps” in the fight against illegal filesharing. There was some recognition of this with panelists seeing technical measures as the legislative backdrop which would encourage consumers to move back towards rewarding creators for their products. ISPs had a role to play in this, working with the industry to develop new business models and then encouraging users to take advantage of them. There was though a view that many of those that illegally fileshared did so because they saw a rich and indulgent content industry that did not need the extra money that their legal purchase would provide. The music industry in particular needed to better connect with their consumers to show that illegal filesharing did real harm to up and coming artists.
Clare Reddington, who’s talking at c&binet on Wednesday, has written about the first day on her blog.

That is a good write up about the opening night, but it didn’t sound quite as clear cut in real life. The first panel got IT but the second seem mired in the dark ages for even considering some of the points they made. It is to be hoped this ‘universal belief’ that the country owes them a living can be explained in simple terms to them. The day of the music industry milking the artists and the consumer is over. The creative brain drain is a far more serious problem. If filesharing is stopped (which I do assure you is impossible) then korea will just take over with hard copies as it has supplied in the past. You won’t stop them either. The whole pirate issue is covering up and sidetracking the fact that the digitalbritain infrastructure is not capable of delivering next generation access. It is a straw man. Rowan is right, and I am afraid Ben is wrong. Listen to the people and the ones who know.
By cyberdoyle on 2009 10 26
Hello Cyberdoyle. I was on the second panel and I didn’t hear anyone suggesting that the world owes the music business a living. On the contrary, there was a lot of realism about getting as close as possible to the consumer - and a recognition that you need sticks as well as carrots, because like it or not these are businesses with workforces which make a major contribution to the financial health of the UK. No-one argued that illegal file-sharing could be stopped, only that it could be discouraged (fairly) and that incentives for punters to use legal alternatives instead are still in their infancy. I would like to know what exactly “moving on” from discussions about copyright means. Abandoning its defence entirely? Seems nonsensical.
Incidentally one audience member wondered why there were no representatives of the more extreme Pirate Party/copyleft positions on the panel. It would have led to a livelier discussion but not necessarily a more productive one. For my money, their position amounts unrealistic utopianism.
http://culturekarma.wordpress.com/
By Andrew Harrison on 2009 10 27
I’m not sure how Cyberdoyle can make the jump from people being justly remunerated for their work to ‘being owed a living’. We’re not talking about bits of plastic either, so I’m not sure about your assertion that ‘the Koreans’ are coming (it’s veracity or what may be the dubious intent behind it).
What is for sure is that creative people need investment in order to perform. Whether this is an artist or someone with a great business idea, without cash you’re just a hobbyist and to be frank, most hobbyist musicians are not worth listening to. In order to be able to be creative the time, space and in some instances some nurturing is required. Then people need to hear the music, build an emotional connection wit the artist, all those things that the ‘mega-evil’ labels and their ilk do, marketing.
So we either work out some way of providing the required investment, or we give up the whole thing.
Anyone with any sense knows that carrot, creating products which have value for the punter is the best way, but some stick is needed, and some understanding of the thousands of jobs that have already been lost.
By Mat M on 2009 10 27
Just like the monks didn’t stop the sinful printing press, and the newspaper industry didn’t stop digital printing. TV didn’t kill the movies. Times are changing, and the media has to change.
No amount of carrots or sticks can get you out of the mess you have created on the back of talented artists. You have built an industry out of them. You have turned many into gibbering wrecks of humanity. You have milked generations of youngsters out of their hard earned cash. Don’t cry because the tables have turned. People have the power now. Pirates won’t be beaten. I don’t approve of them either, I don’t do it. But I know hundreds who do. And its your own fault. Entirely.
chris
By cyberdoyle on 2009 10 27
Sorry, Cyberdoyle, but I think you’re showing yourself up as being a little out on the margins here. I can’t speak for the monks but the newspaper industry never wanted to stop digital printing - digital printing was a massive cost-saving and creative boon to all media! I’d agree that times are changing and media has to change with it. Played right, the digital revolution ought to be the media’s greatest opportunity in, literally, centuries. But we part company when you start talking about the “mess” and the “gibbering wrecks” that have been created. This would be the mess that has employed hundreds of thousands of people and exported British musical culture around the world? The mess that has created content so wonderful and alluring that people work night and day to come up with innovative methods of stealing it? Yes, music costs money – money to develop, money to market, money to pay the guy who sweeps the recording studio. Is that “milking generations of youngsters out of their hard earned cash” or paying an honest fee for an honest service? You say that the current woes of the recording industry are “your own fault entirely”. This is like telling someone whose house has been burgled that they didn’t do enough to protect themselves (maybe they should have bricked over the windows?). I hate to say it but yours is a typical of the unformed anti-copyright position: a lot of vague assertions that “people have the power” and “pirates won’t be beaten” but no concrete ideas of a way forward. Or is that the evil record companies’ problem too?
By Andrew Harrison on 2009 10 28
this says it better than I can..
http://www.hannahnicklin.com/2009/10/an-open-letter-to-peter-mandelson/
well worth a read, and backed up with source facts too.
Read it and weep dinosaurs.
By cyberdoyle on 2009 10 28
With all due respect, I’m not at all convinced that attacking a perspective which adds a dose of realism to the proceedings is necessarily a fantastic way forward, either. As vague as they may be, assertions that the anti-piracy measures are flawed are certainly more well-founded than those proclaiming the opposite. Given that these proposals have been widely considered and are opposed by significant numbers of people, not to mention the glaring problems with them highlighted, it’s not a foregone conclusion that a half measure is better than no measure at all (noting that one of the principle objections is that of the problem of collateral damage). Moreover, the notion that the “pirates won’t be beaten” is less a philosophical one and more a logical conclusion based on the available evidence.
Historically, technological change with respect to the performance, reproduction, and distribution of creative works has always been a double-edged sword. In no case has it ever been the responsibility of the public (be they proponents of the change or otherwise) to innovate—or facilitate that innovation—rather, it’s the role of the creative industries as they encounter a changing commercial landscape.
With that in mind, it’s difficult to argue that role has been embraced properly over the course of the last decade while the change was apace, and there’s a school of thought which suggests that the current legislative changes are being brought about as a crude mechanism for counteracting this. Imagine if the recording industry had embraced the cassette tape the same way that high-speed Internet access and peer-to-peer technology was approached. How different do you think the end result would have been?
I suspect Cyberdoyle’s primary concern is the incongruous nature of an ill-conceived disconnection policy alongside the other aspects of Digital Britain, and that as a nation we’re being left behind in terms of embracing connectivity.
Modern technology provides a raft of opportunities for the creative industries to take advantage of, and scores of new ways to distribute content. Certainly, it requires some risk-taking, but this is the same of any new technology. Failure to do this is simply perceived as complacency. I’m at pains to note that I myself earn my living as part of the creative industry, but I cannot escape the fact that illicit file-sharing is filling a void left by the unwillingness of the industry to keep pace with technological change.
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