Creative problem solvers

Nick | 22 Dec 2008, 20:37

This year, deals like WPP’s acquisition of market research business TNS and Publicis’ purchase of sustainability advisors Act Now indicated that the creative services are maturing rapidly. 

Corporate clients are increasingly open to solutions from any of their agency partners, which means firms rooted in the creative industries are increasingly competing for business with traditional management consultancies, which are in-turn beginning to advise their clients on areas such as communications and branding. Equally, the impact of the globlal credit crunch on corporate budgets means that the need to demonstrate return on investment has never been greater.

It is all-to-play-for but creative agencies are well-placed to win. Creative people are natural problem solvers and the best creative firms marry this talent with strategic rigour and rapid and effective execution

At c&binet forum, the debate will focus on how the creative industries can support the growth of the wider economy, as well as how to protect and grow their own margins.  It will also bring new clients to the table, to learn what the creative economy can do for them.  Then, it will be up to creatives to prove it.