UK City of Culture Festival will showcase Creative Industries
Andrew | 27 Feb 2010, 07:05
Birmingham, Derry/Londonderry, Norwich and Sheffield left in contest to work with the BBC, C4, UK Film Council and other creatives on first ever UK City of Culture festival
C&binet comment: Margaret Hodge, Culture Minister, Department for Culture, Media and Sport
I announced Birmingham, Derry/Londonderry, Norwich and Sheffield earlier this week as the final four shortlisted candidates for the first ever UK City of Culture in 2013. If you’re a creative entrepreneur or part of a creative company, this is the ‘get set’ stage – get set for an explosion of opportunities to network, showcase your business and your skills, and bid for work.
Liverpool’s year as European Capital of Culture in 2008 generated an £800m boost to the local economy – a good share going to creative industries in the region – and turned it into the third most popular weekend break destination in the UK.
I can well imagine how tough a task it is to untangle the benefits of Liverpool 08 from the consequences of the global downturn. But even a cautious-sounding document published last November by Impacts 08 has local creative businesses saying that European Capital of Culture enhanced their profile, grew their client base and improved long-term prospects.
That makes me hugely optimistic about what UK City of Culture can do for strengthening the profile of cities and encouraging the creative sector. The winning city will need hundreds of creative partners, advisers and suppliers capable of making their year in the cultural spotlight a critical as well as a financial success.
The BBC and C4 have already committed to matching the level of coverage they gave Liverpool, including the staging or hosting of media events such as Sports Personality of the Year, the Culture Show, Electric Proms, the Turner Prize and Grand Designs Live.
C4 will be looking at basing a major reality TV event in the winning city, or a major music concert and Sony will consider relocating the Brits to the City of Culture for that year.
Public bodies like the Heritage Lottery Fund, English Heritage, Arts Council England and Visit Britain will look to stage ceremonies, events and promotions. The UK Film Council will stage a film festival and support local filmmaking. And the winning city will have committed to making full use of digital technology to get people fully involved locally.
Get set now. We say ‘go’ in the summer with the announcement of the successful bid.
