C&binet | 27 Oct 2009, 13:39
A call to unleash the full extent of Europe’s creative potential ended this morning’s session – one that began by addressing as unproductive the ‘deafness and shouting’ around piracy that has dominated discussion up to now.
Creative Industries minister Siôn Simon, Dame Gail Rebuck of Random House and Chris Clarke of Sapient Nitro debated the shades of grey between the polarised opinion, with a consensus emerging on the necessity of moving forward on a range of fronts – new business models, acceptance of consumer’s mindsets, and proportionate action to protect rights holders.
Vivendi’s Jean-Bernard Levy, interviewed by Amanda Andrews, set out how his company is successfully straddling the content production and distribution worlds, declared the album not dead and dropped a teaser for things to come – gaming guitar heroes exchanging virtual axes for virtual decks with DJ Hero.
Wired’s David Rowan then drew out visions for the near future from the Creative Infrastructure panel – all-seeing, all-knowing TV that responds like a Wii, protective walls around creative businesses coming crashing down, and sexed-up meta data.
The rights issue returned, with Ashley Highfield contrasting the easy march of technological progress against the complexity of liberating content for future exploitation. That before David Rowan asked if piracy isn’t dead in the face of the opportunities opening up for creative leaders prepared to take risks and sail into choppy waters.
As a curtain-raiser for Lord Mandelson’s speech tomorrow, intellectual property minister David Lammy had a dream of a clear, fair and reasonable future where ‘freedom of access is not the same as access for free.’
Odile Quintin, the EU Director General for Education and Culture closed this morning’s session with a call for greater partnerships between the creative industries and educators to unleash the full extent of Europe’s creative potential.
The response so far to the event from the online community has been tremendous, with #cabinetforum trending at one point during the session.
Many thanks. Stay with us for Elio Leoni-Scetifrom EMI Music restarting proceedings before discussions on Free Content and Scale, Risk and Investment.