Recent opinion research overseas shows that the UK's strong economy, traditions, good government and influence are widely recognised in other countries. But many foreigners do not realise the extent to which we are a modern, creative, diverse and innovative society.

The FCO has an important role in efforts to improve perceptions of the UK overseas, which may affect the attitudes of foreign governments, trade and investment decisions and personal choices such as where to study and what to buy. The FCO aims to communicate the UK's values, present-day strengths and successes. Some of the ways in which the FCO is doing this are as follows:

• The newly established Public Diplomacy Strategy Board is designed to improve the cohesion, effectiveness and impact of Government efforts to promote the UK overseas.
• A brand new portal website, i-uk.com, was launched in October 2002 aimed at promoting the UK to an overseas audience.
• BBC World Service plays a vital role in raising awareness about the UK abroad. It is funded primarily through grant-in-aid from the FCO but has complete editorial independence.
• The British Council is the UK's designated body for promoting UK culture and education overseas.
• Scholarships encourage young people who have the potential to become tomorrow's leaders, opinion formers and decision makers to study in the UK.
• London Correspondents' Unit (LCU) is the FCO's specialist link with foreign correspondents based in London. LCU encourages accurate, balanced and in-depth reporting of UK policies and priorities.
• The FCO produces a wide range of publications and displays for use overseas.
• The FCO also commissions and produces TV features and documentaries, which are broadcast in over 120 countries.
• The FCO's Public Diplomacy Challenge Fund has been established to support projects that promote a modern and relevant UK in support of the FCO Aims and Objectives.

Links

www.i-uk.com How the World sees the UK - British Council research Panel 2000: Consultation Document  (PDF, 36K)