Department for Culture Media and Sport
tourism
We are responsible for supporting the British tourism industry.
Tourism accounts for a significant amount of the UK’s economic activity, but it is still in some ways a hidden industry. Although they may rely on income from tourists, a pub landlord, a coach operator or a shop assistant may not see themselves as having anything to do with the tourist industry.
Our role
We work with the industry and the public sector to improve the reputation of the UK at home and abroad as a world class destination. Working in partnership with VisitBritain and Visit England we:
- advocate good quality and service for tourists, from the UK and overseas
- encourage and help the tourism industry to improve what it has to offer and to promote a positive image abroad
We also work directly with the tourism industry and through the Tourism Alliance to help develop the conditions it needs to grow. To this end, we:
- build relationships with stakeholders across the domestic tourism and hospitality industries
- work through The Tourism Advisory Council to understand the issues that affect small and medium sized businesses so we can find ways to help them grow
- work with the Cross-Government Ministerial Group on Tourism to represent the industry’s interests across all Government departments
- work with the devolved administrations and the Northern Ireland Office to encourage a common approach to policy and delivery
- work with the Greater London Authority and Visit London to ensure the unique role of the capital as a gateway is recognised
- work with the Regional Development Agencies, who have responsibility for tourism in the regions, and the Partners for England Forum
- support and encourage local authorities in their tourism promotional work
Current initiatives
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