Collection and use of personal information. We shall collect and use any personal information you give to us in accordance with the site' s privacy policy, terms and conditions and the statements below. We shall not disclose your personal information to any third parties without obtaining your prior consent unless we are required by law to do so.

In particular:

1. When signing up for emails, you will have an option to submit personal information, including date of birth, gender, email address, job title, pregnancy due date and your child's date of birth. By submitting this information, you consent to NHS Choices using it for the purpose of offering relevant content to you by email.

2. From time to time, NHS Choices may wish to use the information you submitted for research purposes or producing statistics. With your permission, academic institutions may occasionally use our data in relevant studies. In these instances, we shall inform you in advance and you will have the choice to opt out of the study. The information that is used will be made anonymous and will be confidential.