1. When signing up for emails, you will have an option to submit personal information, including date of birth, gender, email address, job title, pregnancy due date and your child's date of birth. By submitting this information, you consent to NHS Choices using it for the purpose of offering relevant content to you by email.
2. From time to time, NHS Choices may wish to use the information you submitted for research purposes or producing statistics. With your permission, academic institutions may occasionally use our data in relevant studies. In these instances, we shall inform you in advance and you will have the choice to opt out of the study. The information that is used will be made anonymous and will be confidential.