![[banner]](http://collections.europarchive.org/tna/20101009151147/http://www.cabinetforum.org/themes/site_themes/cabinet/img/banners/banner1white.gif)
n. Making Free Pay
Digital advertising offers more effective targeting and interactivity, so why is an eyeball worth less online? What technologies, tools and techniques can maximise ad-revenue? A discussion with Matt Brittin (Google UK) will be joined by Lorraine Heggessey, chief executive of Talkback Thames; Laurence Green, chairman, Fallon London; Spencer Hyman, internet entrepreneur and former COO of Last.fm; James Tye, CEO, Dennis Publishing and Dharmash Mistry, general partner at Balderton Capital.
Comments
Previously recorded talks
a. Opening discussion
Led by Stryker McGuire, contributing editor, Newsweek. Stryker McGuire has been a long-time observe... Watch now »
b. Peer2Peer
Led by Tim Suter, founder of Perspective Associates. This discussion will address how best to tackl... Watch now »
c. The Creative Economy in 2010: a showcase
Introduced by David Rowan, editor, Wired (UK). David reveals the top ideas, people, trends and tech... Watch now »
d. Welcome address and panel discussion
Creative Industries minister, Siôn Simon MP, is joined by Dame Gail Rebuck CBE, chair & chief exec... Watch now »
e. Keynote address: Jean-Bernard Lévy
Led by Jean-Bernard Lévy, CEO, Vivendi. Vivendi is a world leader in communications and entertainm... Watch now »
f. Main session: Creative Infrastructure
Led by David Rowan, editor, Wired (UK). What are the enabling technologies which will reshape the c... Watch now »
g. Keynote address: Copyright – the Way Ahead
With Rt Hon David Lammy MP. How can consumers be convinced not to illegally file-share? Carrot? Sti... Watch now »
h. c&binet shorts: An international perspective on the creative industries
Led by Odile Quintin, EC Director General for Education and Culture, will discuss the new EU Green... Watch now »
i. Keynote address: Elio Leoni-Sceti
Elio Leoni-Sceti, CEO, EMI Music, talks to Patience Wheatcroft, editor of the Wall Street Journal E... Watch now »
j. Free Content – beat it or join it?
Led by Robert Andrews, editor, paidContent:UK. Does the value of content inevitably trend towards z... Watch now »
k. Copyright In The Digital Age
The current system of clearing rights is hugely complicated, and is preventing the benefits of the... Watch now »
l. Keynote address - Rt Hon Lord Mandelson
“The digital economy has tremendous potential for the creation of new jobs and new growth. We nee... Watch now »
m. C&binet Shorts: The Digital Advertising Landscape
Matt Brittin, managing director of Google UK.
n. Making Free Pay
Digital advertising offers more effective targeting and interactivity, so why is an eyeball worth l... Watch now »
o. c&binet shorts: Diagonal Thinking
Liz Nottingham, Chair of the IPA People Management Group, will share exclusively the findings of th... Watch now »
p. Creating Opportunity
Led by Martin Bright, political commentator and chair, New Deal of the Mind. How do we give people... Watch now »
There are no comments for this video yet.