n. Making Free Pay
Digital advertising offers more effective targeting and interactivity, so why is an eyeball worth less online? What technologies, tools and techniques can maximise ad-revenue? A discussion with Matt Brittin (Google UK) will be joined by Lorraine Heggessey, chief executive of Talkback Thames; Laurence Green, chairman, Fallon London; Spencer Hyman, internet entrepreneur and former COO of Last.fm; James Tye, CEO, Dennis Publishing and Dharmash Mistry, general partner at Balderton Capital.
Previously recorded talks
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Matt Brittin, managing director of Google UK.